Mission, vision and values
The mission, vision and values according to Andrea Illy
Mission
Through our enthusiasm, teamwork and values, we aim to delight people the worldover who value the quality of life by offering the finest coffee nature can provide, and enhancing it with the most advanced technologies and the emotional and intellectual involvement which stems from seeking beauty in everything we do.
Values
Seeking perfection is our main value. It is expressed in two cornerstones: passion for excellence, meaning love for beauty and craftsmanship, and ethics, meaning the construction of value over time through sustainability, transparency and people development. We wish to improve our stakeholders’ quality of life, and are driven by our passion for everything we do.
Vision
We seek to set a world benchmark for excellence and culture in the coffee business, as an innovative company developing the most desirable products and places of consumption, and as a result, to grow and become the global leader of the premium market segment.